Spot the Patterns: How I Cracked the Whatnot Code and Started Selling Smarter, Not Harder

You ever get that feeling like you’re watching a magic trick, but you know there has to be a method behind it?

That’s exactly how I felt when I first joined Whatnot.
I had already made five-figure months on multiple platforms, but Whatnot was brand new to me—and I wasn’t about to jump in blind.

So I did what I always do before selling on a new platform: I studied.

I slowed down, I observed, and I took notes. Lots of them.

I Didn’t Just Sell—I Studied

Before I hit that first five-figure month on Whatnot, I made it my mission to figure out what the top sellers were doing differently.

I wasn’t just shopping—I was taking notes.
I watched show after show, writing down strategies, styles, even the vibe of each seller.

Some hosts were basically stand-up comedians, cracking jokes and giving away mystery bags.
Others were calm and clean, with branded backdrops and detailed descriptions.

But the really successful ones? They all had one thing in common:
They had a system.

Pattern 1: People Love a Show

The best sellers weren’t just selling—they were hosting.
Countdowns, warm-up chats, welcome rituals—even theme songs.

I started using a mini Echo Dot for my own hype music and noticed an instant lift in energy—and engagement.

Here’s what worked for me:

  • Starting with a giveaway to break the ice

  • A 10-minute warmup to talk and let viewers trickle in

  • Themed shows like “Legging Fridays” or “All Black Everything”

(Some of the links in this post are affiliate or referral links, which means I may earn a small commission at no extra cost to you.)

Pattern 2: It’s Not Just What You Sell—It’s How You Sell It

Certain items always did better:

  • Bright colors

  • Big-name leggings (especially bundles)

  • Seasonal collections or rare finds

So I made a spreadsheet.
A literal one. What I saw, how much it sold for, and when the seller went live.

Tracking helped me:

  1. Avoid listing duds

  2. Spot pricing trends

  3. Choose inventory smarter

How to Make Your Own “Top Sellers” Spreadsheet

Step 1: Open a Google Sheet
Step 2: Add columns for:

  • Item name

  • Brand

  • Color

  • Price sold

  • Time of show

  • Seller name
    Step 3: Watch 5–10 live shows per week and log the data
    Step 4: Highlight repeat winners—then source accordingly

I color-code mine. Of course I do.

Pattern 3: Niche Down = Audience Up

When I stopped listing random stuff and focused only on Lululemon and athletic wear, everything changed.

My audience stayed longer.
Repeat buyers came back.
It felt like I became their shop.

Think of it like a taco truck. You want tacos—not sushi, not a yard sale.

Quick checklist:

  • Pick one niche for 30 days

  • Curate shows like a boutique

  • Stay consistent with tags/titles

  • Build trust with repeat buyers

FAQ: What Time Should I Go Live?

Q: Do I need to go live at a certain time to make sales?
A: Nope!

Whatnot is global. People shop 24/7. I’ve sold at midnight and 9 a.m.
Go live when your energy is highest—that’s what your audience feels.

Still, test different time slots and log your results.

Tools That Helped Me Level Up

You don’t need a full studio, but these helped me look and feel more legit:

Let’s Talk About You

What patterns have you noticed—on Whatnot or anywhere you sell?

Are you tracking? Testing?

Come chat in the RR Supply Facebook group. I love seeing how other sellers are growing.

Final Thoughts: Aloha and Action

I’m a Hawaii-born mom of four, raising my kids in Las Vegas—aka the ninth island.

I started reselling in 2019 with a $25 wedding dress flip.

That flip turned into a full-time income.
That income turned into a mission—to help you build yours.

If you take away one thing:
Don’t wing it. Study. Track. Learn. Then go big.

Want to Go Deeper?

Let’s build something beautiful—with aloha, strategy, and a little spreadsheet magic. 🌺

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